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In dialogue with citizens and the media

The overriding aim of communication at the Federal Office of Consumer Protection and Food Safety (BVL) is to increase the trust consumers have in food safety through transparent action. Within the framework of an independent communication of risks, the BVL provides an intelligent information management and continues an open dialogue with consumers and media. Communication with the public is a cross-sectional task which concerns the entire BVL staff.

Dialogue instead of announcements

The overriding aim of public relations at the BVL is to increase the trust consumers have in the state institutions for food safety through transparency. To do this, the BVL goes beyond conventional information instruments such as press releases, publications and press conferences.

As a management authority for consumer protection and food safety, the BVL is in continuous dialogue with consumers. Every consumer can approach the BVL with his suggestions, advice and complaints on the subject of food safety and cross-border, economic consumer protection. So that decisions and measures taken by the BVL are transparent, they need to be communicated in a way that the man in the street will understand - even though they are actually often addressing expert groups at authority level and companies submitting applications.

As a management authority on food safety and consumer protection, the BVL is consulted by numerous newspapers and magazines, by television and radio, if for example there is an issue with residues in foods or the authorisation of genetically modified plants. The press office of the BVL communicates management decisions made by the authority and asks critical questions of itself. With up-to-date press information and extensive background information on specialist subjects, the press office prepares the often complicated issues for the media and the general public.

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